In celebration of Earth Day tomorrow, today’s blog post is comin’ at ya from one of our fave babes, Melissa Matherne from Rainforest Partnership. She’s sharing a little bit about how Earth Day came to be, and why it’s important for us to all be responsible for preserving the environment that we all share. Prepare to be enlightened, babes….and impress people at parties with this awesome Earth Day trivia on April 22nd! Take it away, Melissa…
On April 22, 1970 millions of Americans joined their collective voices for one simple shout out, Save Our Planet. And this Friday, 45 years later, you can to can join the party as we will celebrate Earth Day, a movement for change.
But to understand what we are celebrating this Earth Day, we should take a look back at where it all began. 1970 brought the death of Jimi Hendrix, the end of the Beatles, and Simon & Garfunkel released their final album “Bridge Over Troubled Water.” War raged in Vietnam and youth across the country opposed it.
At that time, gas was only 6 cents/gallon and Americans everywhere drove massive gas-guzzling cars. ‘Environment’ became a dirty word and the smoke signals of industry meant one thing: money. And finally the Apollo 13 mission to the moon is abandoned with a few simple words, “Houston, we have a problem,” and boy did we ever.
Realizing the need for change, and the power of the student anti-war movement, Senator Gaylord Nelson from Wisconsin and a few of his friends powered a movement known today as Earth Day.
Now you too can join the movement around the world this Friday. Whether you donate or opt to get Flashy with the Illia pack which benefits Rainforest Partnership, it’s an easy way to be a BFF to the rainforest! Pssst….you can also take 20% off your purchase of the Illia pack with code RAINFORESTLOVE until April 22, 6pm CST.
Tropical rainforests are the lungs of our planet. The Amazon Basin alone stores 400 million metric tons of CO2 per year – about 25% of all carbon stored on land. It produces 20% of the world’s oxygen. It’s incredibly important to our climate – and our life. And it’s disappearing. Fast.
Nearly 4,500 acres of rainforests are lost every hour from illegal logging, mining, agriculture, forest fires, and oil drilling At this rate we won’t have any tropical rainforests in 100 years. That’s a lot more carbon in the atmosphere – and a lot less oxygen.
Rainforest Partnership works directly with rainforest communities to sustainably develop products found only in the forest, giving the community a stake in keeping their trees intact.
And you can help! For the cost of…
• A Lava lamp in 1970 for $19.95, you could provide an identifying vest and belt for our Chipaota community forest patrol.
• With monthly rent in 1970 for $140.00, you could cover the salary for five forest inventory and monitoring patrols in our Chipaota community .
• A 1 Carat Diamond Ring in 1970 for $299, you could provide building material and supplies for two bee boxes in our Colibri Cloudforest community.
Earth Day 1970 gave a voice to those rising concerns, taking all those vibes of the anti-war protest movement and putting environmental concerns front and center. So in honor of the founding members of that 1970 ‘think tank’…we hope you will join us, and we wish you peace, love, and rainforest vibes!
Thanks so much for sharing, Melissa! PS Just because we love a good party, we wanted to share a fun little Earth Day soiree for you Austin-based ladies and gents. Kendra Scott is throwing a blingy and Flashy Earth Day shopping event benefiting the Rainforest Partnership! The event takes place at Kendra Scott’s Lamar location on Friday, April 22nd, 2016 from 6-8PM with 20% of the sales benefiting their amazing cause to save the rainforest. Check out more details here!